As California becomes the second state to permit same sex marriages this afternoon, Mayor Steve Pougnet of Palm Springs is wasting no time to cash in on the lucrative tourism dollar from this segment. While Democrats and Republicans engage in heated debates over this ruling, gay couples are rushing to solemnize their unions with their partners. Palm Springs, Los Angeles, San Diego and San Francisco are vying with one another to be the preferred destination for big rush this summer. It also drives home the point that segment marketing deliver timely, topical and target specific messaging and with high impact.
The high expenditure by this segment on travel and tourism has been discussed widely, but very specific research data from San Francisco based Community Marketing Inc., drives home this point very clearly.
Information below sourced from San Francisco based Community Marketing Inc.
More than three-quarters (76%) of U.S. lesbian and gay respondents have a current passport, compared to 24% to 30% of all adult US citizens
Gay and lesbian travelers took a median of five overnight trips in the preceding twelve months, including two leisure, two personal and one business trip. 24% took five or more leisure trips, 24% took five or more personal trips, and 19% took five or more business trips.
More than three-quarters (76%) of U.S. lesbian and gay respondents have a current passport, compared to 24% to 30% of all adult US citizens.
Respondents spent a medium of 14 nights in hotels. 77% purchased accommodations online at least once. The top motivations for choosing a hotel are reputation for gay-friendliness and location near attractions.
Respondents spent a medium of 14 nights in hotels. 77% purchased accommodations online at least once. The top motivations for choosing a hotel are reputation for gay-friendliness and location near attractions.
Check out the following websites for more information
www.marriedinpalmsprings.com
www.communitymarketinginc.com
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