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One-Line Bio

Multicultural Strategist engaged in B2B PR, communications and research relating to ethnic and culturally diverse groups.

Biography

Rupa Ranganathan is an advertising and public relations professional from India who led the multicultural conference practice for a major New York City.She led the multicultural conference practice at Strategic Research Institute for over nine years between 1998 and May 2007, and launched her consulting practice in May 2007. She has conducted ethnographic and qualitative research studies for a number of leading brands in financial services entertainment, healthcare and packaged foods.

She has also provided cultural expertise to the film production team of a leading insurance brand targeting South Asians working with an award-winning film director and creative team of a leading Asian American advertising firm based in LA.

Currently she handles PR and Investor Relations for a global private equity firm focused on India and emerging Asian economies.

Previously, she was the General Manager, Marketing and Public Relations with The Apollo Hospitals Group, and actively involved with the launch of two major hospitals in Chennai and New Delhi.

She is a life member at the South Asian Journalists Association (SAJA) and was the Charter President of The Rotary Club of Shakti, Madras.

She can be reached at ruparanganathan@yahoo.com

Interests

Latino, African American, Asian American and other immigrant and culturally diverse segments. South Asian consumers and India marketing opportunities. Health Literacy and multicultural healthcare communications. Music, Philosophy, Religion, Films and People.